Years before mixed martial arts became part of pop culture and mainstream media, there were only a handful of Vale Tudo or Brazilian Jiu Jitsu companies involved in the sport. As a very small community at the time, Vale Tudo ( the modern day mixed martial art in Brazil ) was only in the beginning stage. A company by the name of Bad Boy began in the nineties when they sponsored a fighter name Rickson Gracie. During a seminar Rickson held in Rio De Janeiro Brazil he wore a Bad Boy gi or kimono and that seminar made the headlines of a national magazine. Since the inception of mixed martial arts in Brazil and around the world, Bad Boy has been a foundation for Jiu Jitsu gear , clothing, accessories and gi’s or kimonos. Many fighters choose Bad Boy products because of the innovative ideas and breakthrough clothing designs and fightwear. Whether mixed martial arts is the staple or Brazilian Jiu Jitsu, one thing that the sports both share is flawless gear design and quality products being produced by Bad Boy clothing and accessories.
The brand has stood the test of time when other companies have came and went by way of the coat tails of the sport of mixed martial arts and Brazilian Jiu Jitsu. There is a reason why some of todays top notch fighters wear Bad Boy exclusively. From heavyweight contender Junior Dos Santos to Jiu Jitsu black belt ace, Demian Maia, those fighters know when a company like Bad Boy are superb with it’s fight sponsorship and product line. Bad Boy fight gear is a well respected brand in the industry of mma and Brazilian Jiu Jitsu. Look for Bad Boy to be a part of this industry for years to come.